SOFTURA PARTNER PROGRAM

The AI delivery practiceyou didn't have to build.

Softura is the engine behind every FORGE engagement your team sells. You bring the client relationship; we bring twenty years of mid-market software delivery, a US-led AI Center of Excellence, and a 12-week path to production AI. Your team stays in the conversation. Our team stays in the engineering room. Your commission is recurring.

Apply to Enroll →
PARTNER BRIEFING

Turn Client AI Demand into Recurring Revenue

September 17, 2026 11 AM ET

45-Minute Partner Briefing Q&A

Register Here →
28+
years
YEARS IN BUSINESS
450+
SOFTWARE
EXPERTS
1000+
CLIENTS
SERVED
2500+
PROJECTS
DELIVERED
How the partnership works

You bring the relationship. We bring the delivery.

The clearest division of labor in the partner channel. You stay in the client conversation. We stay in the engineering room. Your reps don't become AI engineers. Our engineers don't manage your client. Each side does what it's already good at, and the partnership earns more than either side could alone.

You bring

The client and the conversation.

  • The client relationship and local market trust you've built over years
  • Opportunity origination from the accounts already on your books
  • Your sales motion — the rhythm your reps already know
  • Account ownership through procurement, signature, and rollout
  • The renewal conversation at the end of every three-year cycle
Softura brings

The delivery and the platform.

  • A US-led AI Center of Excellence with COE Architects on every engagement
  • Offshore PODs of engineers, data scientists, and QA — at the cost structure that makes the economics work
  • The PULSE platform, deployed to all client employees, that turns one-time deals into multi-year contracts
  • Twenty years of mid-market software delivery patterns, reused across engagements
  • Solutions architects who join your client conversations from the Fit Call onward — no hourly billing, no co-sell tax
  • Wintegrity staffing for your own internal AI hires
Why Softura is the engine

Twenty years of software delivery. An AI Center of Excellence built for the partner channel.

The economics of a partner channel only work if the underlying delivery practice is real. FORGE returns 51% gross margin because Softura built the practice over two decades — vertical depth, US-led architecture, offshore scale, and a 12-week production methodology. The partner program is the surface; the delivery practice is what's underneath.

01 — Production focus

Production AI, not pilots.

Every FORGE engagement deploys to production by Day 84. The methodology is structured, the timeline is fixed, and the deliverable is a live model serving real client traffic. Pilot fatigue is the opposite of what we sell.

02 — Vertical depth

Four verticals. The pattern library matters.

Healthcare, manufacturing, financial services, professional services. The offshore POD reuses use case patterns across engagements in the same vertical, which is what makes the cost structure work. Out-of-vertical engagements get declined.

03 — Delivery model

US-led architecture, offshore scale.

A US-based COE Architect on every engagement, paired with an offshore POD of engineers, data scientists, and QA. The architecture decisions are made onshore; the build runs offshore. Your client sees the architect; your margin reflects the model.

04 — The renewal mechanism

PULSE keeps clients renewing for three years.

A browser-based platform deployed to all client employees within 60 days of a FORGE start. PULSE captures use cases across the organization and quantifies impact monthly. Without it: 65–70% renewal. With it: 90%+. Your commission depends on it.

What's in your bag

One recurring revenue line.

The Softura ecosystem is built so each piece reinforces the next: an AI delivery engine, a managed engagement model, and a client-side platform that turns one-time sales into multi-year contracts.

PULSE

A browser-based platform deployed to all client employees within 60 days of FORGE start. PULSE captures AI use case ideas across the organization, manages them through a defined lifecycle, and quantifies impact monthly. Without PULSE: 65–70% renewal. With PULSE: 90%+. Your commission stream depends on it.
PULSE for partners →

FORGE

FORGE is Softura's AI delivery practice that helps organizations move from AI strategy to production-ready solutions. We provide the expertise, processes, and engineering resources to deliver measurable business outcomes without building an internal AI practice. Delivered through fixed-scope POD sprints, FORGE lets you keep ownership of the customer relationship while we deliver the AI.
How FORGE works →
The economics

Three tiers. Recurring margin at every level. No annual fee.

Tier is determined by active engagement count, not by paid fee. Margin scales with tier and applies to every dollar of FORGE MRR — including renewals and second-POD upsells. There is no cliff at renewal and no cap on what you can earn.

Referral Partners

What you get
  • Listing in the Softura partner directory
  • Deal registration and protection
  • Standard support — email and ticket queue
  • Free online training and enablement library
  • SPARK certification — one seat per year
  • NFR licenses for two internal users
  • Sales collateral and case study library
  • Partner Slack community access
  • Onboarded to first deal in 90 days

Reseller Partners

Everything in Silver, plus
  • Dedicated Partner Account Manager
  • $8K annual MDF (market development funds)
  • Joint marketing plan and co-branded collateral
  • Priority support queue
  • Certified-partner badge and listing
  • Lead sharing from Softura direct sales
  • One co-authored case study per year
  • NFR licenses upgraded to five internal users
  • Quarterly business reviews

White Label Partners

Everything in Gold, plus
  • Named Technical Account Manager
  • Executive sponsor at Softura
  • $30K annual MDF plus performance bonus
  • Roadmap input on FORGE and PULSE
  • Co-developed vertical solutions
  • Partner Advisory Board seat
  • Speaking slot at annual partner summit
  • Incentive trip eligibility
  • NFR licenses for ten internal users

Tier upgrades trigger automatically when an active engagement count threshold is sustained for two consecutive quarters. Platinum performance bonus is $10K for any year with six or more closed FORGE deals. SPARK Workshop margin matches FORGE margin at every tier.

What you get

A complete sales-to-delivery operating model.

Enrollment includes everything your team needs to identify, qualify, sell, and support FORGE engagements — from sales intelligence to certified training to deal protection.

01

Winbase sales intelligence

Your reps generate a complete prospect brief in 12 minutes — research, dollar-quantified pain, and seven ready-to-use sales artifacts mapped to your portfolio.

02

SPARK certification

Five-day enablement program covering the FORGE sales motion, the SPARK Workshop methodology, vertical use case patterns, and live deal coaching.

03

Deal registration & protection

Registered deals are protected — no other partner and no Softura direct seller can work the account without your consent. Disputes resolved within ten business days.

04

Co-marketing budget

Gold tier: $8K annually. Platinum tier: $30K plus performance bonus. Joint webinars, co-branded collateral, digital ads in your local market.

05

Wintegrity staffing

Sister staffing company places AI talent for your own practice and for your FORGE clients. Preferred placement fees for enrolled partners.

06

Dedicated partner success

A named Partner Success Manager owns your relationship — onboarding, quarterly reviews, deal escalations, and tier progression planning.

How enrollment works

Onboarded in 30 days. First deal in 90.

Enrollment is fast and structured. Most partners run their first SPARK Workshop within twelve weeks of signing the partner agreement.

Discovery call

30 minutes. Channel Partner Manager walks through fit, target client base, and your existing AI conversations. No commitment.

Economics walkthrough

45 minutes with your VP Sales. Live revenue model built for your office count and average deal size. We share the spreadsheet.

Agreement & onboarding

Partner agreement signed. Portal and Slack access provisioned within 48 hours. Welcome kit and Wintegrity introduction follow.

Activation

Winbase Solution Space built. SPARK certification delivered. First 90-day plan agreed, with a target first-deal close date documented.

Two questions decide whether the partner program is for you.

Do your clients have an AI mandate from leadership? Do you want to participate in that revenue without building an AI practice from scratch? If yes to both, we should talk.

Apply to enroll →
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